People from all walks of life experience this problem at one point or another. Some great leaders and sports persons that I can think of found that it can be difficult to be consistent. But … in order to succeed, no matter if it is your business, career, sport, health and fitness, you need to be consistent.
Consistency involves regularity, being constant and stability.
Someone once said that consistency builds trust. I agree.
Roger Federer said he had struggled with consistency early in his career. But, look at him now, he is one of the most consistent and successful tennis players around. Arsene Wenger one said: “When you look at people who are successful, you will find that they aren’t the people who are motivated, but who have consistency in their motivation”. Consistently motivated to be a success in whatever they do. Reaching their dreams, their goals.
Think about it – if your goal is to become fitter and you’ve neglected yourself for a good number of years. One or two sessions at the local gym now and again will not produce the desired outcome! You would need to commit to attending the gym regularly/consistently until you achieve your goal. Stopping & starting will not get the desired result.
Millard Drexler one said: “People like consistency. Whether it’s a store or a restaurant, they want to come in and see what you are famous for”
If you are trying to build your business – be it online or bricks & mortar – CONSISTENCY is vital. What if you found a brand new little coffee shop in your area and they really had a fabulous range of coffee and other hot drinks along with home-baked rolls and out of the ordinary sandwiches and cakes, etc. Cosy atmosphere and free wi-fi – just a great place to be. That would be brilliant. But what if you wanted to pop in after the school-run or on a busy Saturday morning and the place was closed with a notice. “Back again tomorrow” or “back in an hour”. Or even if they were open but did not provide the products or service they were advertising, people would lose interest. Their reputation would falter and their business would not succeed.
If you have an online business, people have signed up to your newsletter
or mailing list because they are interested in your service or product. If you do not have regular follow-up by means of news, special offers, helpful hints and tips, something of value, they will lose interest. Consistent marketing, consistently providing value is a must.
It isn’t easy, but it can be done and must be our modus operandi. If we are committed to reaching our goal and consistent in striving to achieve it, we will succeed.
To sum up for now, to be successful online or any project, you need to be committed, consistent and coachable. To find out more about coachability and get resources that will help you, subscribe to this blog and be sure not to miss important and helpful info
DAILENE ASHTON (aka DAY ASHTON)
Internet Marketer, Coach & Freelance Writer
Mobile: +44 7795203791