One of the most important issues in any business is to get traffic to your site.
Whether you are purely online or you have a brick and mortar business (which also needs an online presence by the way!), we need visitors and customers. Without these, the business will fail.
In the online world there are many “offers” of traffic – but to be honest, there is a lot of trashy traffic out there and it is a total waste of time and money. One has to give due diligence when in any kind of business and very especially, an online business.
It is a very good idea, in the first instance, to consider what your marketing objectives are, for example:
- Promoting and managing your Brand
- Increasing your traffic by targeting the right audience
- Engaging with your customers
- Building loyalty
- Increasing sales
Once you’ve established your objectives, it becomes easier to see what option or options will work best for you. There is free traffic and paid traffic. Free Traffic, for example via FaceBook and other social media, takes longer and has to be used very wisely (more about that in a future blog) as one can become guilty of spamming and ruin one’s reputation in the process. Paid traffic as the name implies requires some investment but does not have to be exorbitant and is also available via FaceBook and other social media as well as other online advertising options.
Social media is an excellent way to expand your reach and network.
There are various platforms one can use to advertise your business – some proven over and over again. Examples of such are Google, Amazon and My Advertising Pays.
Blogging and providing unique and interesting content can provide value and it is one of the first and most essential steps that should taken towards increasing your traffic, If it is your own blog, you are free to advertise your business or product on that site at no extra fee.
All these and other options are there to get your business in front of viewers and potential buyers.
I will be sharing more about getting your business off the ground and providing you with helpful guidelines and links to various relevant resources. In the meantime, make sure you get the updates and subscribe to this blog and link with me on FaceBook
Do not hesitate to leave your comments and questions on the comment section. You may also contact me at firstname.lastname@example.org